R
ran.astuti
INDEXED · LIVE · JAKARTA, ID
VOL. 01 / ISSUE — PORTFOLIO

// SEO Specialist · Digital Growth Architect

Ran
Astuti.

I make websites findable. Five-plus years turning crawl errors, dead backlinks, and silent product pages into measurable organic growth.

Ran Astuti
Comm. Studies, Univ. Muhammadiyah Tangerang
|

↳ About 1 result. Took 0.04 seconds. You found her.

Ran Astuti — SEO Specialist
Available for Work

// Introduction

Hi! My name is Ran Astuti. I have a Bachelor's degree in Communication Studies. With over 5 years of experience in Digital Marketing — including 3+ years specializing in SEO — I have developed strong skills in On-Page, Off-Page, and Technical SEO. I have a proven track record of delivering solid results across multiple industries, including AI technology, insurance, cosmetic manufacturing, and digital marketing agencies.

Jakarta, Indonesia
089675844804
ran.astuti19@gmail.com
Comm. Studies · Universitas Muhammadiyah Tangerang
On-Page SEO ✦ Technical Audits ✦ Backlink Strategy ✦ GA4 & Search Console ✦ Keyword Research ✦ Content Velocity ✦

[ 01 ] Snapshot

Last updated: 2026

5+
Years in Digital
3+
Years SEO Focused
4
Industries Served
AI & SaaS Insurance Cosmetic Manufacturing Marketing Agency B2B Lead Gen

[ 01.5 ] Track Record

Companies I've grown with.

PT. Biwel Group
PT. Biwel Group
SEO Specialist
2024 — Present
Cosmetic Mfg.
PT Roojai Insurance
PT Roojai Insurance
SEO Specialist
2023 — 2024
Insurance
Lenna AI
Lenna AI (SDT)
Digital Marketing Spec.
2020 — 2023
AI / SaaS
PT. Digital Niaga Solusindo
Digital Niaga Solusindo
SEO Content Writer
2017 — 2020
Digital Agency

[ 02 ] Career Index

A timeline of organic growth — for brands, and for me.

Five roles. Four very different industries. The throughline: owning SEO end-to-end and reporting numbers that don't need defending.

09 / 2024 — Present Current

Digital Growth — SEO Specialist

PT. Biwel Group · Cosmetic manufacturing (maklon), Indonesia

PT. Biwel Group
  • →Led full website recovery from security breach — malware cleanup, toxic backlink disavowal, Google reconsideration request.
  • →Executed comprehensive technical SEO via Screaming Frog & GSC: crawl errors, broken links, redirect chains.
  • →Built AI-assisted content engine to publish SEO-optimized articles & product pages at scale.
  • →Designed B2B keyword clusters for the cosmetic manufacturing niche.
  • →Off-page strategy with Ahrefs/SEMrush targeting high-DA, industry-relevant domains.
  • →Managed Google Ads, Alibaba listings, and brand presence on LinkedIn & Instagram.
09 / 2023 — 08 / 2024

Search Engine Optimization Specialist

PT Roojai Insurance Agent · Multinational insurance, Thailand → Indonesia

Roojai
  • →Executed comprehensive SEO strategy to lift organic traffic, keyword rankings, and total visibility.
  • →On-page optimization plus content recommendations grounded in keyword research.
  • →Performance tracking via Google Analytics, GSC, and Ahrefs.
  • →Backlink monitoring, competitor tracking, in-depth analysis.
  • →Internal linking architecture for stronger authority flow + UX.
  • →Recurring reporting with prioritized recommendations.
07 / 2020 — 08 / 2023

Digital Marketing Specialist

PT Sinergi Digital Teknologi (Lenna AI) · Leading AI-powered CRM startup, Indonesia

Lenna AI
  • →Owned Lenna's on-page & off-page SEO operations.
  • →White-hat SEO strategy + ongoing competitor monitoring.
  • →Technical audits and competitive site analysis.
  • →Backlink profile health management.
  • →Monthly email + CRM/push campaigns.
  • →Content strategy across social and SEM, data-driven throughout.
02 / 2017 — 03 / 2020

SEO Content Writer

PT. Digital Niaga Solusindo · Digital marketing agency, Indonesia

Digital Niaga
  • →Managed on-page SEO for client websites including Spring Air & Therapedic.
  • →Tracked Google ranking algorithm shifts and adjusted strategy accordingly.
  • →Reported organic metrics to drive ongoing client search performance.
  • →Used social channels to amplify published content and drive traffic.
  • →Lifted keyword rankings through research and on-page improvements.
2022 — Present Freelance

Freelance SEO Consultant

Self-employed · Via Fastwork.id platform

View Profile

Providing freelance SEO services — audits, keyword research, technical fixes, content strategy, and ongoing monthly SEO management for clients across various industries.

SEO Audit Keyword Research Content Strategy Technical SEO Link Building

[ 03 ] Toolkit & Disciplines

Three SEO pillars.
One operator.

On-Page, Off-Page, and Technical — owned end-to-end. The tools change. The discipline doesn't.

Pillar 01

On-Page SEO

Title tags, meta, headers, internal linking, schema, content architecture — every element on the page pulling its weight.

Meta optimization Schema markup Internal linking
Pillar 02

Off-Page SEO

Backlink acquisition, digital PR, brand mentions, disavowal hygiene — building authority Google trusts.

Link building Disavow files Outreach
Pillar 03

Technical SEO

Crawl budgets, Core Web Vitals, redirects, indexation, malware recovery — the engineering layer that lets content rank.

Screaming Frog Core Web Vitals Recovery

// Skills & Tools

5 categories · 18 skills

SEO Core
  • On-Page SEO Expert
  • Off-Page SEO & Link Building Expert
  • Technical SEO Expert
  • Keyword Research & Clustering Expert
SEO & Analytics Tools
  • Ahrefs Proficient
  • SEMrush Proficient
  • SE Ranking Proficient
  • Screaming Frog Proficient
  • Google Search Console Proficient
  • Google Analytics 4 Proficient
Content & AI
  • Content Marketing Strategy Expert
  • AI Content Automation Expert
  • ChatGPT / Gemini / Claude Proficient
  • SEO Copywriting Expert
Platforms & Ads
  • CMS WordPress Proficient
  • Google Ads Proficient
  • Marketing Analytics Proficient
  • HTML & CSS Familiar
Digital Marketing
  • Email Marketing & CRM Proficient
  • Social Media Marketing Proficient
  • B2B Lead Generation Proficient
  • SEM & Paid Search Familiar

[ 03.5 ] Services & Availability

What I can do for you.

Whether you're hiring full-time, need a contract SEO lead, or want a freelance project done right — I'm open to all three.

Open to Full-Time
Freelance Available
Remote / Hybrid
Jakarta · Indonesia

SEO Audit

Full technical + on-page + off-page audit with prioritized action plan and competitor benchmarking.

Technical SEO

Core Web Vitals, crawl budget, redirect chains, indexation fixes — including malware recovery and Google penalty removal.

Content SEO Strategy

Keyword clustering, content calendar, on-page optimization — AI-assisted content engines for scale.

Link Building

High-DA backlink acquisition, disavowal file management, digital PR outreach for domain authority growth.

SEO Reporting

Monthly GA4, GSC, Ahrefs reporting with clear KPIs, trend analysis, and prioritized next steps for stakeholders.

Ready to collaborate?

Hire Ran on Fastwork

Browse packages and order freelance SEO services directly.

fastwork.id/user/randstore

// For Recruiters & HR

Download Full CV / Resume

Complete work history, education, tools, and certifications — formatted for ATS and human review.

Download CV (PDF)

[ 04 ] Signature Engagement

When the site went dark.

A breach. A ghosted SERP. Then a full-stack rescue across malware, backlinks, indexation, and reconsideration.

CLIENT
PT. Biwel Group
Cosmetic Manufacturing · B2B
Engagement
Sept 2024 — Present
Role
Lead SEO & Recovery

The brief: a security breach had compromised the site, polluted the backlink profile, and crashed organic visibility.

Phase 01
Cleanup

Malware removal, file integrity audit, hardening.

Phase 02
Disavow

Toxic backlink audit + targeted disavowal file.

Phase 03
Reconsider

Submitted Google reconsideration request.

Followed by full technical SEO sweep — crawl errors, broken links, redirect chains, indexation — and an AI-assisted content engine producing keyword-clustered articles and product pages at scale.

Domain Restored Visibility Recovered B2B Pipeline Online

[ 05 ] Foundations

Studied communication.
Practiced growth.

Communication, Advertising

2016 — 2020

Universitas Muhammadiyah Tangerang · Bachelor's Degree

Digital Marketing Course

Oct 2021

RevoU · Certification

[ 06 ] Languages

Indonesian Native
English Intermediate

[ 07 ] Let's Talk

Got a site that
won't rank?

Whether it's a recovery, a re-launch, or a slow-burn organic strategy — I'd love to hear about it. Real replies, no decks-on-decks.

ran.astuti19@gmail.com → LinkedIn 089675844804 Fastwork Download CV
Currently open to selective collaborations · Based in Jakarta, ID